VET Exclusive

As marketers embrace AI, algorithms, creators, and an expanding array of digital platforms, industry leaders argue that the key to effective advertising remains unchanged: understanding people and telling stories that resonate.

Worldpanel by Numerator’s Vietnam FMCG Outlook 2026 report highlights a market in transition, where rising incomes are no longer translating into higher household consumption.

As lawmakers revise the Law on Support for SMEs, businesses and experts are calling for targeted, outcome-based policies that reflect companies’ differing needs and stages of development.

While Vietnam’s recent legislative surge has drawn praise, businesses also warn of growing compliance burdens and, at times, confusion.

With significant changes introduced over recent times, Vietnam’s coffee market is now entering a new phase of development that requires specific strategies.

A strengthening El Niño weather pattern would raise temperatures, reduce rainfall, and test Vietnam’s resilience over the remainder of this year and into next.