VET Exclusive

A recent McKinsey & Company report highlights the growing opportunity for insurers across Asia as HNWIs and UHNWIs accumulate more assets, and raises important considerations for Vietnam’s insurance market.

Experts and industry insiders discuss how Vietnam can develop wellness tourism through stronger standards, distinctive products, traditional medicine, and specialized talent.

Vietnam’s aging population is creating growing demand for wellness tourism that combines senior care and health services with a resort experience.

Management and risk control must be fully standardized as Vietnam goes about developing wellness tourism.

2026 is a turning point for luxury tourism and resorts in Vietnam. The boom of 4 and 5-star international hotels and the quick rise of ultra-high-net-worth individuals (UHNWIs) have made food and beverage (F&B) a “strategic weapon” to build brands and boost profits. However, behind Michelin-standard dishes or luxury resort banquets, there is major pressure. This includes supply chain breaks, high running costs, a lack of skilled culinary professionals, and the struggle to keep quality consistent. In an in-depth interview with VnEconomy, Mr. Laurent Mouric, Managing Director of Classic Fine Foods (CFF) Vietnam, shared his sharp views on the tourism economy from 2026 to 2031. He also said that Classic Fine Foods is not just a high-end food distributor. It is a Hotel & Hospitality Trend Setter and a Business Solution Provider for top B2B partners in Vietnam.

Vietnam boasts the resources needed to support wellness tourism but must establish a workable ecosystem to create marketable products.