VET Exclusive
Strengthened land valuation
The land valuation process has been strengthened by recent legal instruments given the role prices play in subsequent calculations.
VET Exclusive
Vietnam remains a solid economic performer
Three major international institutions all see Vietnam staying among Asia’s fastest-growing economies despite rising external risks.
VET Exclusive
Early achievement of a development goal
The World Bank has officially reclassified Vietnam as an upper-middle-income country, four years earlier than anticipated.
Far beyond fuel compatibility
New social listening data from Kompa suggests the rollout of E10 blended gasoline is reshaping consumer conversations far beyond fuel compatibility.
The traction of domestic cosmetics brands
As Vietnam’s domestic cosmetics brands post record online sales, proven transparency, not marketing reach, will decide who can maintain that growth.
Learning from the customer journey
Vietnam’s retail market is booming, but changing consumer behavior, omnichannel commerce, and AI are redefining how brands compete.
Pressure from AI speed
The introduction of Amazon Web Services’ first Local Zone in Hanoi brings low-latency cloud infrastructure to Vietnam as demand for AI, digital transformation, and local data processing continues to accelerate.
Fashioning the urban future
As Vietnam’s cities expand rapidly, Transit-Oriented Development is emerging as a new growth model that combines transportation, urban experiences, and sustainable economic development.
A structured family business journey
Vietnamese family businesses are entering a new phase of growth, but PwC believes their long-term success will depend on strengthening governance, embracing innovation, and preparing the next generation of leaders.