The Ministry of Industry and Trade (MoIT) on November 2 launched the "Vietnam Grand Sale 2024", a nationwide promotional campaign.

Running from December 2 to 31, the initiative, spearheaded by the MoIT’s Trade Promotion Agency, aims to stimulate the domestic market, boost consumption, and contribute to economic recovery.

All businesses are encouraged to participate, offering diverse promotions with discounts up to 100%. However, all promotional activities must be legal and transparent, and ensure quality goods and services, thus protecting consumer rights,

The program aims to enhance trade promotion activities associated with strengthening the branding of Vietnamese products, implementing synchronized and drastic solutions to develop the domestic market, stimulate consumption, diversify shopping and promotional forms, and boost production, business, and circulation activities, contributing to the recovery and development of the country's economy.