The 23rd Vietnam International Trade Fair in Ho Chi Minh City (Vietnam Expo HCMC 2025) opened on December 4, hosting over 1,000 booths from 800 enterprises and trade promotion organisations across over 20 countries and territories, according to a report from the Vietnam News Agency.
The three-day event offers a panoramic view of modern consumer trends, technology, and design through dedicated zones for food and smart consumer goods, as well as household electrical and electronic appliances.
A key draw is the lineup of large-scale national and territorial sections, signaling the fair’s growing international clout. The Hong Kong (China) section stands out with a broad selection of high-demand urban-living products, including smart home devices, electronic accessories, innovative gadgets, advanced materials, and business solutions targeting both regional and domestic buyers.
Additionally, the B2B zone remains a centerpiece, connecting exhibitors directly with domestic and foreign buyers through a Buyer B2B program that includes private negotiation rooms and on-site booth visits for product evaluation and talks.
Supporting events include thematic seminars and networking sessions on trends in home utility technology, green consumption opportunities and challenges in Vietnam, and strategies for using digital trade to reach global markets.
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