The Vietnam MarTech Network was officially launched on November 1 as part of the Vietnam Martech Innovation 2023 Forum that took place on the same day at the new headquarters of the National Innovation Center in Hanoi’s Hoa Lac Hi-Tech Park, with the theme “From Mindset To Mastery - The Rise & Shine Of Martech In Vietnam”.
Marketing technology (martech) will revolutionize marketing and advertising services in Vietnam, thus enabling enterprises in the sector to take advantage of technology that helps in achieving marketing goals or objectives.
The Vietnam MarTech Network will act as a bridge between the government, investment funds, and martech enterprises nationwide.
The network will support local martech enterprises to develop further and protect the legitimate benefits of its members.
In Vietnam, the digital media industry and martech have undergone a process of development, achieving encouraging results. With global martech companies entering Vietnam, domestic martech enterprises will have opportunities to learn from them while facing challenges from fiercer competition.
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