Vietnam was ranked the world’s fourth fastest-growing travel destination in 2024, the Government News quoted statistics from the United Nations World Tourism Organization (UNWTO) as reporting. 

The country welcomed 17.4 million international visitors last year, a surge of 38.64% compared to 2023. This growth outpaced several Southeast Asian peers, with Thailand up 26.27% (12th place), Laos up 25.29% (13th), Malaysia up 24.20% (15th), Cambodia up 22.87% (16th), and Singapore up 21.22% (20th).

Globally, South Korea topped the ranking with a 48.82% increase in arrivals, followed by Japan (47.09%) and Chile (40.42%).

UNWTO statistics also revealed that France remained the world's most visited country in 2024 with 102 million visitors.

Within Southeast Asia, Thailand received 35.5 million visitors to secure 12th position worldwide, while Malaysia ranked 17th with 25 million arrivals and Vietnam ranked 24th with 17.4 million arrivals.