A survey released by Singapore-based United Overseas Bank (UOB) shows that major ASEAN economies remain resilient despite global uncertainties, with Vietnam emerging as the most optimistic market in the region.

According to the UOB ASEAN Consumer Sentiment Study 2025, as quoted by the Vietnam News Agency, the region’s Consumer Sentiment Index rose one point from last year to 54. The study, based on 5,000 respondents across Indonesia, Malaysia, Singapore, Thailand, and Vietnam, found that Vietnam led the region with a score of 67, up three points from 2024.

The survey revealed that more than half of ASEAN consumers remain positive about economic, political, and social stability. Notably, Vietnam recorded the highest optimism levels, with 83% of respondents confident about economic stability, 82% about political stability, and 81% about social stability.

On digital finance, the report highlighted that e-wallets and scan-to-pay services dominate across ASEAN, particularly in Vietnam and Indonesia.

In terms of savings, 58% of ASEAN consumers reported having emergency funds covering at least three to six months of expenses, though Vietnam lagged slightly behind at 57%.