The demand for supply chain connectivity between U.S. and Latin American businesses with Vietnamese enterprises remains robust, as the number of companies registering for the Vietnam International Sourcing 2025 (VIS 2025), held from September 4–6, continues to rise.

According to the Foreign Market Development Department under the Ministry of Industry and Trade, despite global trade uncertainties and a 20% reciprocal tariff imposed on exports from Vietnam to the U.S., many U.S. companies still choose Ho Chi Minh City as their sourcing destination at VIS 2025.

From the West Coast, the State of Oregon has confirmed a large business delegation led by Congressman Daniel Nguyen. The group includes major players in agriculture, food, technology, outdoor fashion, and logistics services.

From the South, VIS 2025 is expected to welcome the largest-ever delegation from Texas, including importers, distributors, and logistics firms such as L&V Food Supply, C&T Produce Wholesale, Ca Mau Supermarket, Port Houston, and MIB – Morris International Beverage.

These companies aim to source “Made in Vietnam” products across a wide range of sectors: mechatronics, machinery manufacturing, textiles, chemicals and plastics, footwear, food and beverages, handicrafts, and furniture. The presence of Port Houston signals a strategic interest in optimizing transportation routes and distribution access to the Southern United States.

The Ministry of Industry and Trade also noted that the U.S. delegation’s focus at VIS 2025 is direct engagement with Vietnamese suppliers on the exhibition floor—discussing product catalogs, technical standards, traceability, ESG compliance, delivery timelines, and sustainable purchasing strategies.

Similarly, Vietnam’s trade offices across the Americas report a surge in registrations from major Latin American retailers and distributors aiming to expand procurement scale and diversify product portfolios. This momentum is fueled by the strong and growing partnership between Vietnam and Brazil.

This year, Brazil, the largest economy in South America and ninth globally by GDP, will send its largest-ever business delegation to VIS 2025, featuring companies like Cecil Group, Veel Trade, Timbro Trading, and Slot International Ltd.

Notably, Brazilian firms are seeking two-way partnerships: importing Vietnamese rice, seafood, frozen fruits, coffee, spices, plastics, rubber, PET materials, pulp, sportswear, electric motorbikes, LED lights, and electronics—while offering leather, beef, pork, acai berries, and Brazilian cheese bread. Many companies have expressed interest in B2B meetings, factory tours, raw material site visits, and working with major Vietnamese associations and corporations.

Renowned Mexican retailer Coppel continues to show strong interest in Vietnamese products, focusing on sourcing strategic items like fashion apparel, footwear, and home furniture to supply its 1,700 stores in Mexico and 27 outlets in Argentina.

The number of Venezuelan companies registering for VIS 2025 has doubled compared to last year.

Cuban businesses attending VIS 2025 are looking for suppliers and partners in food, toys, machinery, tools, and construction equipment. This presents a strategic opportunity for Vietnamese firms, as Cuba’s consumer market has relatively modest requirements, and Vietnamese products already hold a solid reputation there.

From Chile, companies like Onloop—a seasoned e-commerce firm serving the domestic market—are seeking Vietnamese partners for metal furniture, household goods, stationery, paper products, hygiene items, and outdoor gear.