Global B2B e-commerce platform Alibaba.com plans to increase its investment in Vietnam this year, with the opening of two new representative offices in southern Dong Nai and the Mekong Delta’s Long An province in late March, according to Country Director of Alibaba Vietnam Mike Zhang.

Speaking at an international B2B conference co-hosted by the Trade Promotion Agency at the Ministry of Industry and Trade and Alibaba Vietnam on March 6, Mr. Zhang said the group also plans to open more branches to localize its services and gain access to more customers.

Vietnam is a market with many opportunities and potential, he said, noting that the group increased its investment in the country in 2023 and continues to improve its products and services.

A list of 100 outstanding businesses in the “Vietnam Pavilion” on the Alibaba.com platform was announced at a ceremony held on the sidelines of the conference.

The program aims to introduce the diversity of “Made in Vietnam” products, promote international trade activities, create the conditions for businesses to access millions of customers worldwide through Alibaba.com’s large customer network, and help global customers understand more about Vietnam’s products and small and medium-sized enterprises (SMEs).

The selection process took place from November 28, 2023 to January 15, 2024. Winning enterprises were based on 14 criteria, including product quality, reputation, effective use of B2B e-commerce tools, and export potential.