Australian golf legend Gregory John Norman has been reappointed as Vietnam’s Tourism Ambassador for 2025-2030, according to an announcement by Deputy Minister of Culture, Sports, and Tourism Ho An Phong on July 18.

The deputy minister was quoted by the Vietnam News Agency as praising Mr. Norman’s impactful golf career and his role in promoting Vietnam’s golf tourism during his first term from 2018 to 2021. His efforts helped position Vietnam as a premier golf destination, contributing to the country’s growth in international tourism, which saw 17.6 million visitors, including over 3 million golfers, in 2024.

Mr. Norman said, as quoted by the news agency, he will do his utmost in his new term to promote Vietnam not only as a premier golf destination, but also as a land of heritage, nature, culture, and friendly people, thus expanding Vietnam’s tourism appeal worldwide.

His plans include organizing international golf events, launching the Greg Norman Golf Academy, and providing advice on sustainable golf course development. He will also connect golf tourism with cultural and heritage tourism through events like the Heritage Golf Tournament in central Vietnam.

Under Mr. Norman’s first term, Vietnam won the title of “Best Golf Destination in Asia” for eight consecutive years and “Best Golf Destination in the World” in 2019 and 2021.

His reappointment is a strategic move to attract high-end international tourists, particularly from the US and Australia, boosting Vietnam’s reputation as a diverse tourism hub, the news agency remarked.