Vietnam’s e-commerce week is running from November 28 to December 4, with Online Friday set to take place from December 2 to 4.

The two events give enterprises in the e-commerce and digital technology sectors a host of opportunities to introduce their products and services as well as solutions to develop Vietnam’s e-commerce market, the Ministry of Industry and Trade (MoIT) said.

The 60-hour Vietnam Online Shopping Day - Online Friday 2022, includes a wide range of promotions on products and services at https://onlinefriday.vn/ and the TikTok Shop.

Ms. Nguyen Thi Minh Huyen, Deputy Head of MoIT’s E-commerce and Digital Economy Agency, said the ministry is working with TikTok and ACCESSTRADE, a Vietnamese revenue growth platform, to offer solutions to help businesses quickly gain access to technologies to boost revenue.

One of the highlights is the introduction of Hashtag #OnlineFriday 2022 on the platform, to enable users to make videos, share useful shopping experiences, and present quality products and attractive promotions, among others, to millions of consumers nationwide.

With 400 e-commerce platforms and thousands of participating enterprises, Hashtag #OnlineFriday 2022 is expected to attract 100 million views on TikTok.