A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.
Described as the “Michelin Stars of the hospitality industry,” the Michelin Key was created to establish a new global benchmark for The Art of Hospitality, with 13 hotels and resorts from Vietnam honored.
Ho Chi Minh City is steadily affirming its position as Vietnam’s “mega tourism metropolis” through a well-structured international promotion strategy targeting global travelers.