Vietnam welcomed a record 21.2 million international visitors in 2025, up 20.4% year on year, according to the Vietnam National Authority of Tourism (VNAT).
The figure also marked a 17.8% increase compared with 2019, the pre-COVID-19 benchmark year, highlighting the strong recovery and expansion of the tourism sector.
More than 2 million foreign tourists arrived in December alone, an increase of 15.7% from a year earlier, pushing total arrivals for 2025 to a new high.
Asia remained Vietnam’s largest source market, accounting for 78.6% of total international arrivals with 16.6 million visitors. It was followed by Europe with 2.8 million visitors, then Oceania and Africa.
China continued to lead with more than 5.3 million visitors, representing about 25% of total international arrivals. Other major source markets included the Republic of Korea (RoK), Taiwan (China), the United States, Japan, India, Russia, Cambodia, Malaysia, and Australia.
Tourism revenue also posted strong growth. Accommodation and catering services generated an estimated VND843.1 trillion (around $32 billion), up 14.6% year on year, while travel services revenue reached VND93.9 trillion, surging 20.2%.
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