Vietnam is one of four markets to post rapid growth in branded residences in 2022, a report from Savills shows.

According to Savills Branded Residences Research 2022, by pipeline volume, Vietnam is among markets forecast to add the largest number of projects, joining the US, the UAE, and Mexico, which all have more than 30 projects in the forecast period.

“In times of economic turmoil, buyers will look for properties that guarantee long-term investment value, which is also one of the advantages of branded residences,” Director of Savills’ Hanoi office Matthew Powell said. “World famous brands offer buyers peace of mind in terms of design and management quality.”

It is therefore the right time to develop the branded residence segment, he believes.

Branded residences hold a great deal of potential and are increasing in number not only in holiday destinations but also in urban centers such as Ho Chi Minh City.

Oxford Economics has forecast that Ho Chi Minh City will be among cities in the Asia-Pacific to see a strong rise in wealth, along with Jakarta, Beijing, and Shanghai.

Domestic demand for luxury branded residences is likely to grow faster in emerging markets where the base is low, such as Ho Chi Minh City, which opens up investment opportunities for luxury products.