BrightChamps, a global live-learning platform, has entered Vietnam with a new hybrid “phygital” (physical and digital) model for life-skills learning.

Called BrightChamps Next-Gen Hub, the program combines online and in-person lessons to teach skills related to coding, robotics, financial literacy, and communications. It aims to be a one-stop destination for kids to pick up all non-academic life skills.

Its first hub is set to open in Ho Chi Minh City on February 19, with a second to follow in May.

BrightChamps was founded in 2020 by Ravi Bhushan. The Indian edtech (education technology) firm, valued at $650 million, recently acquired the Vietnam-based startup Schola for $15 million.

Its new service also ties into Vietnam’s ongoing efforts to raise the competitiveness and quality of vocational education.