Business

Phase 2 of the “Accessing European Markets through E-Commerce” project has been launched in Hanoi, focusing on enhancing digital capabilities, regulatory compliance, and EU market readiness for Vietnamese women-led enterprises.

Total gross merchandise value (GMV) on four major e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada and Tiki - reaching $10-11.1 billion.

International arrivals to Vietnam from Russia and other countries from the CIS (Commonwealth of Independent States) reached 1,478,040 through August 2026. The figure exceeds annual totals from any pre-pandemic year, with the Russian market alone crossing the one-million milestone.

Ho Chi Minh City Export 2026 will pioneer an offline-to-online (O2O) trade promotion model, leveraging artificial intelligence, big data, and a dedicated digital expo platform to connect domestic exporters with international buyers round the clock.

The city has also outlined a pilot project to convert five export processing zones and industrial parks by 2030, with a vision toward 2050.

Independent brand valuation consultancy Brand Finance valued the Vietnam National Brand at $462.28 billion in 2026, representing a 45.14 percent increase compared to 2020 and placing Vietnam 32nd out of 193 ranked nation brands.