June 23, 2026 | 07:00

Chinese tourism firm boosts investment and cooperation in Vietnam

Gia Huy

A Trip.com Group leader emphasized that Vietnam remains a strategic market in the company’s global expansion plans.

Chinese tourism firm boosts investment and cooperation in Vietnam
Illustrative photo.

Trip.com Group, an international travel service provider from China, officially announced the signing of new Memoranda of Understanding (MOUs) with VinWonders and Sun World on June 22, reaffirming its long-term commitment to investing in Vietnam’s tourism industry.

These agreements with the entertainment and resort divisions of Vingroup and Sun Group—Vietnam’s two largest tourism conglomerates—build upon existing partnerships, signaling sustainable success and Trip.com Group’s growing confidence in the country’s tourism potential.

Under the agreement between Trip.com and VinWonders, the former will prioritize promoting the latter's travel and leisure offerings across key international markets, showcasing unique experiences in major destinations such as Hanoi, Hai Phong, Nha Trang, Nam Hoi An, Phu Quoc, and Ho Chi Minh City to global travelers. In return, VinWonders will support Trip.com Group’s expansion in Vietnam through bespoke promotional campaigns and customized products.

Simultaneously, the agreement with Sun World expands the scope of cooperation to promote Sun Group’s comprehensive tourism and entertainment ecosystem, featuring major attractions like Ba Na Hills, Fansipan Legend, Hon Thom, Ba Den Mountain, Ha Long, Sam Son, and Ha Nam. This partnership also encompasses Sun Group’s broader services in hospitality, aviation, travel, and technology.

The joint effort targets key source markets including South Korea, mainland China, Hong Kong (China), Taiwan (China), Thailand, Singapore, India, and Japan, ensuring competitive pricing.

Trip.com Group Vice President Chase Liu  emphasized that Vietnam remains a strategic market in the company’s global expansion plans. 

Attention
The original article is written and published on VnEconomy in Vietnamese, then translated into English by Askonomy – an AI platform developed by Vietnam Economic Times/VnEconomy – and published on En-VnEconomy. To read the full article, please use the Google Translate tool below to translate the content into your preferred language.
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