The cross-border e-commerce platform Temu has suspended its operations in Vietnam following a request from the Ministry of Industry and Trade (MoIT) after the platform failed to meet deadline for business registration in line with the country’s regulations on e-commerce.

The MoIT’s Department of E-commerce and Digital Economy has asked Temu’s owner – Elementary Innovation Pte Ltd – to perform a number of measures to comply with Vietnam’s regulations on e-commerce.

In response to the request, the Chinese platform has stopped showing content in Vietnamese on both its website and mobile app.

It has also informed viewers that its business registration application is being reviewed and has not yet been approved by Vietnam's trade authorities.

The platform has also stopped showing to Vietnamese viewers products and goods with promotions of over 50%, in accordance with the provisions of the Government' Decree 81/2018/ND-CP on the implementation of the commercial law and trade promotion activities.

It has stopped programs and models that encourage Vietnamese users to participate in business to receive bonuses and commissions.