The combined sales of Vietnam’s 4 largest e-commerce platforms (Shopee, TikTok, Lazada, Tiki) reached VND202.3 trillion ($7.69 billion) in the first six months of 2025, according to the latest online retail market report by data analytics platform Metric.

This represents a 41.52% increase compared to the same period of last year.

TikTok Shop took the lead in term of revenue growth with 69%, raising its market share from 29% to 39%.

Meanwhile, despite a 16% increase in revenue, Shopee saw its market share slip from 63% to 58%.

Lazada and Tiki experienced declines in sales, with losses of 48% and 63%, respectively.