From a modest 100 sq m space to a 1,500 sq m technology center, Hoshima International has grown over the past two decades into a well-known name in garment automation across Southeast Asia. This transformation has been driven by a team with 25 years of experience, which has helped shape the company's innovative and adaptable approach, laying the foundation for its strong reputation in the industry.

Humble beginnings: Built on service and vision

Founded in 2005, Hoshima International began with a simple mission: to provide high-quality industrial sewing machines to Vietnamese garment factories. Back then, the company operated out of a small showroom, just 100 sq m in size, but even in those early days, it stood out for its commitment to understanding factory needs and delivering reliable, timely service.

As demand grew and the Vietnamese textile industry matured, Hoshima International evolved alongside it. What started as a local business quickly became a regional force. By focusing on customer-centric solutions, the company laid the foundation for long-term growth in an increasingly competitive field.

A decade of expansion and innovation

By the mid-2010s, Hoshima International’s reputation for responsive service and reliable machinery had made it a trusted partner not only in Vietnam but across Southeast Asia. In India, one of the world’s largest garment exporters, Hoshima International began gaining ground in 2018 by offering high-performance automation products tailored to local production needs. By 2022, its cutting-edge solutions also found strong demand in Indonesia, where factories sought more efficient and modernized systems. This steady expansion reflects the company’s ability to earn trust and enter new markets through quality, innovation, and customer-focused service.

Now present in Singapore, Vietnam, India, Pakistan, the Philippines, Indonesia, Cambodia, Turkey, and Italy, Hoshima International is emerging as a regional powerhouse with a global outlook. Its expanded 1,500 sq m R&D and operations center in Ho Chi Minh City, unveiled during the Grand Opening & Tech Display 2025, is a clear testament to that progress.

“This showroom represents more than growth; it’s our ongoing commitment to empowering factories with automation, innovation, and results,” said Mr. Chong Han Kiong, Founder and Managing Director of Hoshima International.

A technology hub for the future of garment production

The newly expanded facility, located in the Tan Thuan Export & Processing Zone in Ho Chi Minh City, is one of the largest private garment automation Group Operation & Development Center in Southeast Asia. The space is equipped with state-of-the-art systems and serves as both a demonstration hub for cutting-edge technologies and a live experience center, where factory owners, production managers, and engineers can see real-world applications firsthand.

During the exhibition on April 9–12, 2025, over 1,200 guests from more than 14 countries—including Vietnam, India, Indonesia, Malaysia, Bangladesh, and China gathered to witness the unveiling. Attendees experienced live demos, toured five specialized technology zones, and explored more than 80 automation solutions covering the entire garment production cycle, from cutting and sewing to finishing and packaging. The event also introduced Hoshima International’s expanded capabilities in logistics and warehousing, as well as its latest software solutions, marking a step further in its vision of smart, fully integrated end-to-end garment factories.

Putting people first: A global team with local insight

Much of Hoshima International’s success can be credited to its dynamic team, which blends global experience with local expertise. With professionals stationed across multiple countries, the company is uniquely positioned to offer tailored support in diverse market contexts.

At Hoshima International, talent development is regarded as a strategic cornerstone of long-term success. The company places strong emphasis on aligning individual strengths with the right roles, an approach that has helped cultivate a globally diverse and agile team. This commitment to people, not just products, continues to drive innovation and collaboration, giving Hoshima International a distinct edge in the evolving garment automation landscape.

This approach has helped build strong relationships across borders, highlighting the company’s belief that technology is important, but it’s the people behind it who make the real difference.

Service beyond sales

At the core of Hoshima International’s long-standing reputation is its dedication to customer support. More than just a supplier, the company views itself as a partner in its clients’ success. Whether it’s offering customer relationship management (CRM)-driven solutions, conducting regular maintenance, or providing startup packages for new customers, Hoshima International continues to set service benchmarks in the automation sector.

One of its newest initiatives is the upcoming Technical Training Academy, which is set to launch in the third quarter of 2025. The academy will provide hands-on training to local engineers and production teams, demonstrating Hoshima International’s commitment to its customers’ success beyond the point of purchase.

Impacting an entire industry

As garment manufacturers across Asia face increasing pressure to modernize, reduce waste, and improve output, Hoshima International has emerged as a key enabler of digital transformation. Its solutions help bridge the gap between traditional workflows and Industry 4.0-ready systems—making smart factories not just a concept, but a reality.

By prioritizing automation, precision, and flexibility, Hoshima International empowers businesses to respond to shifting market demands and build more resilient, future-proof production models.

“Automation is not about replacing people; it’s about helping people do better work, faster and more accurately,” explained Mr. Chong Han Kiong, Founder and Managing Director of Hoshima International. “We’re here to guide that transition, every step of the way.”

With innovation, partnership, and a clear vision, Hoshima International continues to shape the future of garment manufacturing across Asia.