The “Hoi An - Craft Villages Go Digital” project was a winner at the Kotler Awards 2024 in the “Impactful Digital & Inno-tech” category.

The award recognizes the efforts of the ancient town in central Quang Nam province to promote digital transformation within its traditional craft villages.

The Kotler Awards 2024 ceremony took place in Ho Chi Minh City on November 22, attended by over 150 guests, including experts from various fields, business leaders, and marketing professionals.

The awards were founded by Professor Philip Kotler and celebrate outstanding marketers, businesses, experts, and organizations, who then share their success stories with the award’s network in over 100 countries and territories.

The “Hoi An - Craft Villages Go Digital” project was launched with a workshop on May 31, 2024, as part of the Hoi An Craft Festival 2024. The aim is to share expertise on leveraging technology to enhance product value and access both domestic and international markets with local businesses, workshop owners, and households.

Hoi An currently boasts some 50 traditional crafts and villages, many of which are recognized for their national intangible cultural heritage. It prioritizes preserving the cultural value of these crafts, fostering sustainable innovation, and promoting global integration. Notably, Hoi An is a member of UNESCO’s Creative Cities Network in the field of crafts and folk art.

The Kotler Awards 2024 not only acknowledged the project but also now acts as motivation for the ancient town to continue promoting its traditional cultural values and spirit of innovation, opening up opportunities for sustainable cooperation and development in the future.