Previously, e-commerce platforms allowed individual sellers to list products for sale without quality verification. However, a new regulation will now require these platforms to provide standard certifications for all products.

According to Mr. Ha Minh Hiep, Acting Director General of the Directorate for Standards, Metrology and Quality (under the Ministry of Science and Technology), this new rule—part of the amended Law on Product and Goods Quality, which will be effective on January 1, 2026—will enhance corporate responsibility and protect consumers.

This amended law comprehensively reforms the approach to quality management for products and goods, guided by five major principles.

First, a shift to a risk-based quality management model. Accordingly, for low-risk products, businesses are permitted to self-declare the standards they apply. For medium-risk products, in addition to declaring standards, businesses must either conduct a self-assessment or use an accredited certification body for conformity assessment. For high-risk products, businesses are required to obtain certification from a third party.

Second, simplification of administrative procedures for imported goods. The law introduces provisions to facilitate medium-risk imported goods, allowing them to declare conformity based on self-assessment results or a conformity certificate from an accredited body. Re-declaration is not required for subsequent shipments of the same type, unless there are changes to technical regulations, product characteristics, or a warning from a competent authority.

Third, for the first time, the Law establishes a legal framework for a National Quality Infrastructure (NQI). This is an ecosystem comprising standards, metrology, conformity assessment (including accreditation), inspection, and policy-making.

Fourth, establishment of a national product and goods quality surveillance system. The Law requires the creation of a national-level surveillance system with the following functions: connecting data between regulatory agencies; collecting and analyzing feedback and warnings from consumers; and supporting post-market surveillance and the management of quality risks.

Fifth, management of goods quality on digital platforms. The Law adds regulations for managing the quality of goods sold on digital platforms for e-commerce, clarifying the responsibilities of both the seller and the owner of the intermediary digital platform in ensuring product quality.