Pharmacity, the largest modern retail pharmacy chain in Vietnam, has been named “Drugstore of the Year Vietnam” and “Health & Beauty Retailer of the Year Vietnam” at the Retail Asia Awards 2022.
The Retail Asia Awards 2022 is a prestigious event gathering the region’s best retailers and recognizes the most outstanding retail initiatives. Past winners include large international retail brands such as Uniqlo, Watsons, Pan Pacific Retail Management, and Kmart.
The awards acknowledge the remarkable milestones achieved by Pharmacity. The judges considered the unique and innovative initiatives Pharmacity introduced to serve customers and accelerate its business growth, and recognized its performance over the past two challenging years.
Pharmacity has seen exceptional growth despite unprecedented challenges. It expanded its chain to over 1,100 stores nationwide, while gross sales increased 100 per cent with support from loyal customers.
During the pandemic, Pharmacity staff were on the frontlines to guarantee the supply of drugs and other healthcare products and necessities. The chain maintained its operations throughout and also continued with an expansion plan to serve customers and protect people.
It launched an online shopping service with door-to-door delivery for prescriptions and healthcare items on its website (www.pharmacity.vn) and the Pharmacity app, to ensure that customers could access quality-assured medicines and healthcare products while staying safe at
home.
In response to the rapidly-changing marketplace, Pharmacity is transforming into an omni- channelomnichannel business. The company’s internal systems track over 10,000 data points across every facet of the business in almost real-time to help it manage stores efficiently. The company has also invested significantly in forecasting and replenishment software, enabling it to anticipate product demand and optimize inventory so that customers can access essential products when and where they need them.
In addition to its constant development, Pharmacity also focuses on building customer service processes and emphasizing convenience, including Convenient Accessibility, Convenient Availability, and Convenient Affordability. “Convenient Accessibility” means customers have easy access to more Pharmacity stores with longer opening hours than any other pharmacy chain in Vietnam.
“Convenient Availability” means that Pharmacity offers customers what they want, when they want it, where they want it. This translates into Pharmacity offering the widest choice of medicines and most innovative products in nine categories - more than any other pharmacy chain in the country. And “Convenient Affordability” means that Pharmacity supplies products at an affordable and suitable price, with many special Loyalty Programs that boast almost 10 million members.
With these achievements, the company recently won the prestigious 2021 Asia Pacific Enterprise Award in the Inspirational Brand category and was named CareerBuilder Vietnam # 1 Employer of Choice in the Healthcare category for the second consecutive year.