Vietnam’s Ministry of Industry and Trade has launched the First Vietnam Grand Sale 2026, a nationwide promotional campaign offering discounts of up to 100% in a bid to stimulate consumer spending, boost production, and support sustainable economic growth.
The month-long program will run from July 1 to July 31 across the country.
The initiative is expected to create a strong shopping wave and encourage businesses to accelerate sales and market expansion.
In parallel, Ho Chi Minh City’s Department of Industry and Trade is preparing a separate consumer stimulus program scheduled from June 15 to September 15. The campaign will allow businesses to offer promotions beyond conventional limits, helping to boost purchasing power earlier in the year rather than waiting for the traditional year-end shopping season.
Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said in order to boost production and trade, the ministry will focus on modernising retail networks, promoting digital transformation, developing a healthy e-commerce ecosystem, and strengthening domestic market development through logistics, tourism, and trade promotion initiatives.
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