Topic: Agoda

Search volume for Vietnam up 84% year-on-year in September.

Agoda recently revealed signs of increased interest in Lunar New Year travel from mainland China to Vietnam, which marks one of the busiest travel seasons in the Asia-Pacific region.

Agoda data puts Vietnam in the top 5 most popular destinations for travelers across the Asia-Pacific region during the upcoming Lunar New Year, or Tet, holiday.

Vietnam is rapidly gaining traction as a leading travel destination for international tourists, as an Agoda study sees it top the list for travelers from all around Asia-Pacific.

Online travel agency Agoda sees three trends shaping Vietnam’s tourism sector over the remainder of 2023 and beyond, including technology, sustainability, and family travel.

According to Agoda, Ho Chi Minh City leads a list of the ten most popular destinations in Vietnam. In the first half of the year, the city’s tourism industry welcomed more than 11 million Vietnamese tourists and nearly 500,000 international visitors, posting revenue of almost VND50 trillion ($2.15 billion), an increase of 30 per cent year-on-year.