$5.9 bln projected for Vietnam’s growing BNPL market
‘Buy Now, Pay Later’ is still an emerging trend in Vietnam but further growth seems certain.
‘Buy now, Pay later’ poised for growth
With a largely unbanked population, Vietnam holds promise for BNPL services if strategies and regulations prove sound, writes Dr. Pham Nguyen Anh Huy from RMIT University Vietnam.
Buy-now-pay-later holds promise in Vietnam
According to Research & Market, buy-now-pay-later (BNPL) services hold great potential in Vietnam. The service is expected to reach more than $1.1 billion this year, up 126.4 per cent compared to 2021, and $10.5 billion by 2028, an increase of 21-fold against 2021.
‘Buy Now, Pay Later’ set to boom
The “Buy Now, Pay Later” (BNPL) solution promises to explode in Vietnam and will also see fierce competition in the time to come. The absence of specific regulations in Vietnam, however, poses certain risks.
'Buy Now Pay Later' tech platform launched
The Kredivo Vietnam Joint Stock Company launched a lending technology application platform using the “Buy Now Pay Later” (BNPL) solution on August 27 in Ho Chi Minh City. The platform will officially go into operation in the fourth quarter. The BNPL model in Vietnam is considered a “bright spot” in helping businesses and investors confidently join the market.