The northern province of Ninh Binh surpassed its full-year tourism targets in the first nine months of 2026, welcoming over 20.95 million visitors and generating $879.16 million in revenue as local authorities and businesses advance infrastructure, digital transformation, and smart destination models.
Sam Son city in north-central Thanh Hoa province welcomed more than 6.4 million visitors in the first eight months of 2022, ranking it first in the country. Total revenue from tourism reached over VND13 trillion ($553.95 million), or nearly five-fold higher than in the same period of 2021. The secret is constantly improving service quality along with the appearance of many tourism projects.