Taiwan (China)’s software-as-a-service (SaaS) company Appier and Vietnamese tech company Be Group have teamed up to propel business growth and user engagement.

Since its establishment in 2018, the Be Group has swiftly become a key player in Vietnam’s multi-service application sector, commanding a significant 25 per cent market share. With the rapid rise in iPhone users around Vietnam, the company recognized an opportunity to enhance its app revenue streams effectively. However, this growth presented two significant challenges and opportunities. Firstly, the Be Group aimed to expand its user base, especially targeting those inclined to book their first ride. The surge in iOS users expanded the potential user pool but also made precise audience targeting more complex. Secondly, the company focused on fostering and retaining user loyalty, particularly among dormant users who had not placed orders in over 30 days, emphasizing the importance of building enduring user habits and loyalty.

In that context, Appier, leveraging its AI capabilities, adopted a comprehensive strategy to tackle Be Group’s challenges. For New User Acquisition, Appier utilized deep learning and machine learning techniques to leverage first-party data from Be App. In Nurturing User Loyalty, AI algorithms analyzed first-party mobile data from the Be app to identify dormant users and forecast their likelihood of re-engagement.

Through this collaboration, Be Group witnessed significant achievements. In particular, Appier’s AI-driven technologies played a pivotal role in effectively reactivating millions of dormant users, encouraging them to resume making bookings.

“We are thrilled with the outcomes of our partnership with Appier,” a spokesperson from the Be Group remarked. “Their exceptional AI-powered solutions have driven growth, engaged our users, and bolstered our market position. Appier’s innovative approach to user acquisition and re-engagement has proven invaluable in achieving these impressive results, highlighting the strength of our collaboration as we work together to shape the future of our industry.”

With the industry expected to continue evolving, the partnership between Appier and Be Group stands as a testament to the power of AI and data-driven insights in driving business growth and creating loyal customer bases. Both companies look forward to future endeavors as they aim to remain at the forefront of Vietnam’s thriving multi-service application industry.