A ceremony honoring the Top 100 cool products and services in 2022 as voted by consumers is being held by Vietnam Economic Times / VnEconomy on the afternoon of December 7.

The key theme of the “Cool Product Awards 2022” is “digital platforms strengthen trust”. Products and services were evaluated and selected based on their creativity and innovative features to boost post-pandemic recovery and bring an impressive experience for and are favored and trusted by customers and users.

Products and services are divided into nine key groups: Banking, Insurance, Stocks; E-commerce, Retail Chains; Digital Finance, Digital Products, Education; Farm Produce, Food and Beverages; Consumer Goods, Household Appliances; Construction Materials, Interior and Exterior Items; Healthcare Products; Beauty, Fashion; and Travel Services, Hotels, Resorts.

Of note, the “Cool Product Awards 2022” honors products and services that have applied digital platforms to boost consumption and created a multi-platform experience for customers and facilitated traceability and cashless payments.

The ceremony sees the attendance of leaders from the Vietnam Union of Science and Technology Associations, the Ministry of Industry and Trade, the Ministry of Foreign Affairs, the Vietnam Banks Association, the Vietnam Retailers Association, and the Vietnam Economic Association, economists, and representatives from enterprises as well as consumers.