Vietnam’s total retail sales of consumer goods and services is estimated at over VND7 quadrillion ($270 billion) in 2025, soaring 9.2% compared to the previous year, according to the National Statistics Office (NSO).
Retail goods continued to account for the largest share of total sales, representing 76.1%, or over VND5.3 quadrillion ($205.7 billion), up 9% year-on-year.
Meanwhile, revenue from accommodation and food services rose 14.6% year-on-year to more than VND843.1 trillion ($32 billion), accounting for 12% of the total sales.
Notably, revenue from tourism and travel services expanded 20.2% year-on-year to VND93.9 trillion ($3.57 billion). The total number of foreign tourists visiting Vietnam in 2025 reached nearly 21.2 million, up 20.4% year-on-year.
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