According to data released by the National Statistics Office under the Ministry of Finance on November 3, total retail sales of consumer goods and services in October reached an estimated VND695.5 trillion ($27.4 billion), up 1.0 percent from the previous month and 14.7 percent year-on-year.
For the first ten months of 2026, cumulative total retail sales of goods and consumer services reached an estimated VND6,618.9 trillion ($260.5 billion), up 13.5 percent compared to the same period last year. Excluding the price factor, total retail sales maintained a growth rate of 7.7 percent, higher than the 7.4 percent increase recorded in the corresponding period of 2025.
The recovery and acceleration were most pronounced in the retail goods sector, which reached VND4,981.2 trillion ($196.1 billion) during the ten-month period, accounting for 75.3 percent of total sales and up 12.9 percent year-on-year.
In October alone, revenue across most commodity groups accelerated. Notably, wood and building materials recorded the strongest surge, up 25.3 percent year-on-year, followed by household appliances and equipment (up 13.5 percent), motor vehicle repairs (up 12.5 percent), and garments (up 12.6 percent).
For the ten-month period, the fastest-growing categories included other fuels (up 23.6 percent), precious stones and metals (up 19.4 percent), and wood and building materials (up 18.1 percent).
Broad-based retail growth was recorded across key provinces and cities, led by Da Nang (up 14.0 percent), Quang Ninh (up 13.5 percent), Lam Dong (up 13.4 percent), Hai Phong (up 13.3 percent), Dong Nai (up 12.8 percent), Hanoi (up 12.6 percent), and Ho Chi Minh City (up 12.3 percent).
Alongside retail trade, consumer services and tourism remained vital growth drivers.
Accommodation and food service revenues in the first ten months were estimated at VND847.0 trillion ($33.3 billion), up 17.0 percent year-on-year.
In October alone, the sector recorded an impressive 19.5 percent increase year-on-year. Major tourism hubs posted strong growth during the ten-month period, including Hue (up 20.3 percent), Da Nang (up 20.2 percent), Quang Ninh (up 20.0 percent), Lam Dong (up 19.4 percent), Khanh Hoa (up 18.7 percent), Hai Phong (up 18.2 percent), Hanoi (up 16.8 percent), and Ho Chi Minh City (up 15.7 percent).
The travel and tourism sector experienced the strongest acceleration, with ten-month revenues reaching VND87.5 trillion ($3.4 billion), up 18.1 percent year-on-year.
October travel revenues alone jumped 21.8 percent year-on-year and 7.4 percent month-on-month. Vibrant tourism market recovery was evident in leading localities such as Lam Dong (up 35.0 percent), Khanh Hoa (up 30.4 percent), Hue (up 28.8 percent), Quang Ninh (up 25.6 percent), Hai Phong (up 19.1 percent), Hanoi (up 16.9 percent), Ho Chi Minh City (up 16.5 percent), and Da Nang (up 15.8 percent).
In addition, other consumer services in the ten-month period reached an estimated VND703.2 trillion ($27.7 billion), accounting for 10.6 percent of the total and up 13.6 percent year-on-year.
Robust growth in service activities was observed in Quang Ninh (up 33.2 percent), Hue (up 27.8 percent), Da Nang (up 23.4 percent), Ninh Binh (up 21.3 percent), Dong Nai (up 18.6 percent), and Bac Ninh (up 17.8 percent).
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