According to the 2025 Vietnam eBusiness Index (EBI) report, released by the Vietnam E-commerce Association (VECOM), Hanoi tops the index with 74.7 points, followed by Ho Chi Minh City with 73.5 points, and central Da Nang city, with 28.1 points.
The average score of the rankings is 9.3 points. As a result, the gap in e-commerce development between the country’s two largest cities and the remaining provinces and cities is very large.
The Vietnam EBI is compiled from three component indicators: human resources and information technology infrastructure; business-to-consumer (B2C) e-commerce transactions; and business-to-business (B2B) e-commerce transactions.
According to VECOM’s report, the 1998 - 2005 period marked the formative stage of e-commerce, with a focus on building e-commerce infrastructure. The second stage, from 2006 to 2015, was the phase of widespread adoption. Since 2016, Vietnam’s e-commerce has entered a third stage characterized by rapid growth.
Despite the impacts of the COVID-19 pandemic and global economic instability in recent years, Vietnam’s e-commerce growth rate has remained consistently high.
From $4 billion in 2015, the country’s e-commerce market size increased eightfold to $32 billion in 2024.
This strong growth has been driven by several factors, including relatively high GDP growth, a young population, and strong investor interest, all of which have encouraged online shopping demand, the Vietnam News Agency remarked.
It quoted VECOM as assessing that this year was a year of preparation for a new development phase–the fourth stage of Vietnam’s e-commerce development.
This stage is expected to begin next year and will be marked by rapid and sustainable growth.
Google translate