Vietnam has risen one place to become the fourth most-searched Asian destination among European travellers for summer 2026, according to a ranking recently released by digital travel platform Agoda.
The ranking is based on accommodation search data collected from April to June for trips taking place in July and August. Thailand retained the top spot, followed by Indonesia and Japan, while Malaysia rounded out the top five.
Vietnam also ranked among the three Asian destinations recording the fastest growth in interest among European travellers, with searches increasing 12% year on year. It was surpassed only by India, up 14%, and South Korea, up 13%.
The strong growth indicates that European travellers are increasingly seeking new and diverse experiences beyond Asia’s more established destinations.
By source market, Germany currently leads in searches for accommodation in Vietnam, overtaking France, which ranked first during the same period last year. The UK ranked third, followed by the Netherlands and Russia.
Vietnam also recorded notable growth in interest from several emerging European markets, suggesting that its appeal is expanding beyond traditional source markets.
Google translate