Vietnam welcomed nearly 2.5 million foreign visitors in January 2026, the highest monthly figure ever, according to the National Statistics Office.
The figure represents an increase of 21.4% compared to the previous month and 18.5% against the same period last year.
Asia continued to be Vietnam's largest source market, accounting for over 1.8 million visitors, up 12.3%. Europe posted the fastest growth among major regions, with arrivals jumping 59% to 424,000. Visitor numbers from the Americas, Oceania and Africa also rose sharply, up 14.2%, 13% and 45.4%, respectively.
The growth is attributed to visa policy reforms, enhanced tourism promotion efforts and a broader range of tourism products.
In 2026, Vietnam targets 25 million foreign visitors, 150 million domestic tourists and total tourism revenue of about VND1.125 quadrillion ($46.5 billion).
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