Vietnam ranked among world’s top-growing tourism markets

UN Tourism has named  Vietnam  among the world’s top-growing tourism markets, as a result of the country’s double-digit tourism growth in 2025.

Last year,   Vietnam  welcomed nearly 21.2 million international tourists, a year-on-year increase of 20.4% and 19% higher than the record fiigure  recorded in  2019, the period before the COVID-19 pandemic.

Vietnam’s 2025 tourism growth far exceeded the global average tourism growth rate of 4% and  the overall growth of 6% in the Asia–Pacific region. This result  is attributed to multiple factors, including  open visa policies, the expansion of international flight routes, and innovations in tourism promotion and marketing.

One more factor is that the tourism industry has actively diversified its products and services, accelerated the application of technology to support travelers, and promoted tourism development in a green and sustainable direction. These efforts have contributed to enhancing Vietnam's position as an attractive destination on the international tourism map.

 UN Tourism forecast that Vietnam will maintain its role as one of the most dynamic growth destinations in the region and the world as a whole in 2026.

The country targets to welcome 25 million foreign tourists  this year, according to the National Authority of Tourism.

At the 2025 World Travel Awards (WTA) - often referred to as the "Oscars of the travel industry," Vietnam  made a stunning impact by securing 16 top-tier global honors.

Among the highlights, Vietnam was named World's Leading Heritage Destination for the sixth time. Individual locations also earned accolades: the Dong Van Karst Plateau as World's Leading Local Cultural Destination 2025; Moc Chau won World's Leading Local Nature Destination for the third time; Tam Dao claimed World's Leading Town Destination for the fourth time; and Phu Quoc retained its title as World's Leading Nature Island Destination for the fourth year running. Phu Quoc also swept several other global awards, including World's Leading Iconic Tourism Bridge for the Kiss Bridge, World's Leading Beach 2025 for Bai Kem, and World's Leading Iconic Scenic Spot for Sunset Town.

In the hospitality and resort sector, Vietnam earned multiple prestigious distinctions such as World's Leading Green Resort 2025 and World's Leading Luxury Wedding Resort 2025.

Meanwhile, at the WTA Asia-Pacific Awards in October last year, Vietnam was named Asia's Leading Destination for the seventh time and Asia's Leading Heritage Destination for the third time.