Vietnam witnessed an exceptional surge in tourism during the April 30 - May 1 holiday, with an estimated 8.0 million visitors gracing its shores, marking a substantial 14.2% increase compared to the same period in 2023.

Among these, approximately 3.6 million opted to stay overnight, painting a picture of bustling tourist activity across the nation.

Key tourist destinations throughout Vietnam reported significant upticks in visitor numbers, signaling positive growth for the industry.

The north central province of Thanh Hoa, for instance, welcomed around 1,520,000 visitors, marking a notable 27.2% increase, with total revenue reaching approximately VND 3,805 billion (USD 150.20 million), up by 32.8% from the previous year.

Similarly, the northern coastal province of Quang Ninh recorded a remarkable 48.0% increase in visitors, translating to about 1,017,800 guests and generating revenue of approximately VND 2,210 billion (USD 87.34 million), up by 53%.

Strategic Management and Stimulus

The success of this holiday season can be attributed to proactive measures taken by the government and tourism authorities. Official directives emphasized ensuring traffic order and safety, prompting thorough security measures and service quality enhancements across tourism hotspots.

The implementation of activities to stimulate domestic tourism, under the theme "Vietnamese people travel to Vietnam - Vietnam I love," further fueled the surge in tourist activity.

Localities spared no effort in preparing enticing offerings and vibrant events to lure tourists. From tourism festivals to cultural activities, each destination aimed to create unique experiences. Additionally, the launch of new tourist products, alongside traditional favorites, added depth to Vietnam's tourism offerings.

To accommodate the rising demand and adapt to fluctuating airfare prices, travel businesses diversified their offerings. This included an increase in high-quality car tours for short distances and innovative combinations of transportation modes for longer journeys, providing cost-effective and immersive travel experiences.

Vietnam's tourism industry's robust performance during the holiday season underscores the nation's growing appeal as a tourist destination. With strategic management, enticing offerings, and adaptability to changing trends, Vietnam stands poised to continue its ascent as a premier tourist destination in the region.