Australia remains among the top 10 source markets for international visitors to Vietnam, with tourist arrivals growing significantly faster than the overall market.
Australian tourists arriving in Vietnam in the first 7 months of 2026 reached approximately 397,000, representing a 22.5% increase from the same period last year.
According to an Austrade report cited by travel companies, Australian tourists spend around AUD5,600–6,200 ($3,660–4,050) per trip to Vietnam. Their trips typically last seven to 12 days, with demand spanning cultural and nature experiences as well as leisure and resort holidays.
Official Australian statistics also showed that the number of Australians visiting Vietnam rose 16.2% in the 12 months to May 2026.
Meanwhile, Australian travel company Luxury Escapes said Vietnam is experiencing a “super surge” in demand. Bookings for Vietnam tours in July increased 64% year on year, highlighting the country’s growing appeal among Australian travellers.
The strong growth is expected to create further opportunities for Vietnam’s tourism sector, particularly in high-value travel products and longer-stay tourism targeting the Australian market.
Google translate