The country is estimated to have handled 21.5 million foreign arrivals and served 135.5 million domestic trips, while total tourism revenue surpassed VND1 quadrillion ($40 billion) for the first time.
During the 9-month period of 2025, Vietnamese airlines maintained a significant share, carrying nearly 44 million passengers, up over 8%, and more than 343,000 tons of cargo, an increase of over 5% compared to the same period last year.
French online travel platform Tourlane describes Hoi An as "one of the best-preserved ancient towns in Southeast Asia," distinguished by streets filled with the vibrant colors of thousands of lanterns.