A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.
French online travel platform Tourlane describes Hoi An as "one of the best-preserved ancient towns in Southeast Asia," distinguished by streets filled with the vibrant colors of thousands of lanterns.