Business

While the accommodation sector is in good shape on the back of strong tourism demand and rising room rates, providers must remain attentive to the changing nature of tourist preferences.

The central province's authorities has issued a plan for developing the foreign-invested economy, moving away from investment attraction based primarily on volume towards projects offering greater technological value and stronger contributions to the local economy.

The government is conducting comprehensive reviews across real estate, land management, petroleum, electricity, pharmaceuticals, medical devices, and agriculture to eliminate unwarranted markups, cut intermediary layers, and raise regulatory oversight efficiency.

The northern province of Ninh Binh surpassed its full-year tourism targets in the first nine months of 2026, welcoming over 20.95 million visitors and generating $879.16 million in revenue as local authorities and businesses advance infrastructure, digital transformation, and smart destination models.

Nineteen products and services from Masan’s ecosystem have been recognized at the 2026 Vietnam National Brand Program, reflecting the product quality and business capabilities supporting the Group’s international expansion.

At their talks in Hanoi on October 18, Prime Minister Le Minh Hung and his Liechtenstein counterpart Brigitte Haas pledged to step up cooperation, tap opportunities from new agreements.