More than 8,500 participants rallied behind the fourth edition of CapitaLand Development’s “Together We Step: Step For Kindness” campaign, surpassing its target to achieve 490 million individual steps.
The achievement unlocked a $98,000 donation from the CapitaLand Hope Foundation (CHF), the philanthropic arm of the CapitaLand Group, to the Blue Dragon Children’s Foundation.
The donation is the final tranche of CHF’s three-year commitment of up to $270,000 to support vulnerable children and youth in Vietnam through education, vocational training, life skills, and leadership development. Participants contributed their steps over a four-month campaign comprising an online challenge and an outdoor community event on October 4 at Ocean City.
Across four editions, Step For Kindness has brought together employees, residents, business partners, and members of the public with a shared social purpose. Funding disbursed through CHF’s partnership with the Blue Dragon Children’s Foundation has enabled more than 200 children and young people to maintain access to formal education, supported more than 20 young people in vocational training, and provided over 70 children and young people with more than 20 skills development sessions.
“Every step taken through Step For Kindness created opportunities for vulnerable children and youth,” said Mr. Tan Tze Wooi, CEO of CapitaLand Development (Vietnam). “We are grateful to everyone who came together behind this cause and made this milestone possible. Our collective effort shows how small actions can make a meaningful difference when people unite around a shared purpose. As a long-term developer in Vietnam, we remain committed to working with trusted partners to help build stronger and more inclusive communities. Following the progress achieved with Blue Dragon Children’s Foundation, CHF will continue investing in programs that empower vulnerable groups to shape brighter futures.”
“CHF’s sustained support has enabled us to accompany children and youth beyond an immediate moment of crisis,” said Ms. Skye Maconachie, Co-CEO of the Blue Dragon Children’s Foundation. “Through education, vocational training, and skills development, young people can rebuild confidence, prepare for employment, and work towards greater independence. The collective commitment behind Step For Kindness shows them that a wider community believes in their potential and is prepared to walk alongside them.”
Singer and songwriter Bui Cong Nam contributed online steps to the campaign and performed for the first time at the outdoor community event this year. “I enjoy staying active, and this campaign gave me a meaningful way to turn my daily steps into support for children and youth,” he said. “Performing at Step For Kindness event allowed me to see the wider community behind the effort. Giving back can begin with something simple, and when many people contribute together, those small actions can create real impact.”
The Fullton Regal, the second phase of CLD’s first luxury low-rise residential development in Hung Yen province, was the main sponsor of this year’s Step For Kindness campaign. Other partners supporting the outdoor charity walk included Ascott International Management Vietnam, the Vinhomes Joint Stock Company, VietinBank - Hanoi Branch, the Otsuka Nutraceutical Vietnam Co. Ltd., Gelato Stick Legend, SmartHeart Gold Vietnam, the Lifestyle Viet Nam Joint Stock Company, Parkway Dental, and BIBPIX Technology Ltd. Together, they brought their resources, networks, and expertise to the campaign, helping to broaden community participation and advance a shared commitment to supporting vulnerable children and youth in Vietnam.
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