The Hanoi Craft Village Festival 2024 officially opened on October 3 at 489 Hoàng Quốc Việt Street, Cau Giay District.

The festival, covering over 1,000 sq.m, features nearly 100 units and businesses from Hanoi and 30 other localities across Vietnam.

The event showcases a wide range of handicrafts, including Bat Trang ceramics, My Duc silk, Thang Tien embroidery, Canh Nau woodwork, Xuan La traditional toys, Phu Vinh bamboo products, Chuong Village conical hats, Ha Thai lacquerware, and Chuon Ngo mother-of-pearl inlays, amomg others.  

According to the Vietnam Trade Promotion Center for Agriculture (Agritrade), the event aims to promote traditional craft villages, honor skilled artisans, and connect consumers with products from the One Commune One Product (OCOP) program.  

The festival also features agricultural products and OCOP offerings, including Dak Lak coffee, Binh Thuan seafood, Khanh Hoa bird's nets, and Phu Quoc fish sauce.

On October 4, the forum "Promoting the Consumption of Traditional Craft Village Products and OCOP Products through E-commerce Platforms" will take place as part of the festival.

Additionally, agricultural products and OCOP offerings will be live-streamed for direct sale on TikTok in the "OCOP Market" channel.

According to the Vietnam Association of Craft Villages, there are approximately 5,000 active craft villages nationwide, with 40% located in the north, mainly in the Red River Delta region.

In his opening remarks, Mr. Nguyen Minh Tien, Director of Agritrade, highlighted the role of craft villages in Vietnam's agricultural and rural economic development, contributing to improved livelihoods and poverty reduction in rural areas.

He emphasized the need for sustainable development of rural industries to facilitate the transformation of agricultural production structures and rural labor structures towards industrialization and modernization.

He pointed out the challenges faced by craft villages and traditional handicraft villages, including limited capital, production space, and environmental pollution.

“The scale of production is often small and fragmented, and the application of digital technology in production, promotion, and consumption of craft village products is still slow,” he said.