MM Mega Market Vietnam officially opened Italian Cuisine Week in Hanoi on December 2, in the presence of Italian Ambassador to Vietnam, H.E. Antonio Alessandro.

A similar event opened in Ho Chi Minh City on November 25, with the aim of introducing Italian cuisine to local consumers via MM Mega Market stores around the country.

Italian Cuisine Week kicks off a series of activities promoting the consumption of high-quality products from Italy.

Besides enjoying an exceptional Italian culinary experience at MM Mega Market stores, visitors also have the opportunity to buy high-quality products at competitive prices.

Mr. Bruno Jousselin, Managing Director of MM Mega Market, said Vietnamese consumers are increasingly concerned about healthy lifestyles and are keen to learn about culinary cultures from around the world.

“We believe that Italian Cuisine Week is a driving force in promoting Italian products as well as evoking the inspiration of Vietnamese customers to cultivate superior culinary experiences,” he said.

Vietnam is among ten emerging markets that the Italian Government prioritizes to develop trade and investment relations with, he went on. It is currently Italy’s largest trading partner in ASEAN.