LG always places customers at the center of all activities. This is also the motivation for us to continuously introduce new brand experience spaces to improve the customer experience, thereby creating a connection between users and LG. However, creating an excellent customer experience is not simple and requires a well-planned strategy.

In the digital age, users tend to explore and research all product features on their own. Brands need to invest more in this search phase as well as create more opportunities for users to experience products.

This is also why LG decided to invest in and introduce brand experience spaces with many different features instead of launching a series of display or sales showrooms. From Another Saigon by LG in Ho Chi Minh City to LG Objet House at Flamingo Dai Lai Resort in northern Vinh Phuc province, all are unique touchpoints between the brand and users with their own messages, giving them the opportunity to access and experience LG’s ecosystem of devices, especially in the high-end segment.

Additionally, we are constantly improving customer care services so that users can enjoy the best value from LG.

The trend of using home appliances and entertainment devices as part of home furnishings is gradually becoming the standard in Vietnam for a luxurious lifestyle. Pieces in the LG Objet Collection contribute to defining harmony in living spaces.

LG will continue to innovate by bringing creative technological solutions to enhance people’s lives, promoting improved user experiences in the current competitive market. It will also introduce new product lines featuring breakthrough technology and modern design to expand LG’s product range in Vietnam.

Since its first launch at CES 2021, the LG Objet Collection has made a strong impression on both domestic and international design circles, ushering in a new era of personalized home appliances. By creating sophisticated living spaces that balance aesthetics and personal expression while ensuring high functionality, the LG Objet Collection earned the “Most Breakthrough Product Design” award at Vietnam Design Week VMARK 2023.

With sophisticated designs and diverse options in materials and colors, the products in the LG Objet Collection allow users to create living spaces that reflect their individuality and personal style. Beyond their functionality as electronic devices, the items in the LG Objet Collection are elevated into exquisite works of art, with every detail meticulously crafted.

In addition to neutral tones like white, black, and beige, which create a sophisticated and minimalist feel for an elegant and refined space, vibrant colors such as red, yellow, and green add accents and a sense of modernity to the room. LG has skillfully selected these tones to cater to diverse customer preferences in aesthetics and ambiance, ranging from modern minimalist to classic Indochine styles and more.

A few years ago, the concept of a smart home was relatively new in Vietnam, but it has now gradually become the standard for many living spaces. The scope of smart home integration has evolved from connecting individual areas like the living room or kitchen to encompassing the entire house.

One of the standout features of the LG Objet Collection is that all devices can be seamlessly connected and controlled through the exclusive LG ThinQ application, creating a comprehensive ecosystem. Users only need a smartphone to enjoy life to the fullest, aligned with the true “smart home” standard. This also reflects LG’s strategic orientation to become a provider of technological solutions for smart living rather than merely individual products.

As a brand that always prioritizes users, LG constantly strives to enhance interaction and maximize the user experience in Vietnam, and the LG Objet Collection is no exception. Home appliances and entertainment devices in the collection are displayed at the Another Saigon by LG Product Experience Space at 96 Mac Thi Buoi, Ben Nghe Ward, District 1, Ho Chi Minh City, and the LG Objet House combined experience space at Flamingo Dai Lai Resort.

The LG Objet House has made a strong impression on users by offering a complete smart home ecosystem that is both convenient and rich in artistic expression. This space promises to be an ideal destination for technology enthusiasts and those looking to fully experience the masterpieces within the collection.

For LG, customer care is not just about addressing customer complaints or feedback, it also reflects the company’s responsibility and customer-centric strategy. Excellent customer service is undoubtedly a driver of sustainable growth and development for all businesses in general and for LG in particular.

We always view customer service as a crucial competitive factor and consistently strive to improve its quality daily through a variety of activities, both indirect and direct, to better understand user needs. LG aims to deliver maximum satisfaction and set the standard for the consumer electronics industry in Vietnam.