Over 500 high-end brands from around the world and Vietnam will be offering discounts of up to 80% from December 18, 2024, to New Year's Day 2025 in Ho Chi Minh City.

The "Luxury Brand Promotion - City Sale Phase 2 of 2024" program will run until January 1 at shopping centers across the city.

Mr. Nguyen Nguyen Phuong, Deputy Director of the city Department of Industry and Trade, stated that following the resounding success of the luxury brand promotion program over the past two years, the event not only stimulates domestic demand but also contributes to making the city an attractive destination for international tourists, especially those who love shopping.

Ho Chi Minh City is not just a bustling commercial center, but also a place that organizes attractive shopping events, increasing its appeal to tourists from around the world and attracting the participation of international brands. This helps to solidify its position as a high-end shopping destination in the region.

“Recently, Ba Ria - Vung Tau province organized a successful luxury brand promotion event with sales reaching over VND8.3 billion (over $326,000) . Currently, some localities such as Da Nang are also requesting assistance from Ho Chi Minh City to implement similar programs,” Mr. Phuong informed.

"If the luxury brand promotion event in Ho Chi Minh City is replicated in other major cities, we are confident in achieving our stated goals," he said.