The Nordic market is increasingly prioritizing sustainability, health, and environmental protection, presenting significant opportunities for Vietnamese businesses capable of supplying organic products.

According to the Vietnam Trade Office in Sweden, the Nordic region ranks among the world leaders in organic product consumption. Consumers there emphasize health, environmental preservation, and social responsibility when making everyday choices.

"The data underscores the immense potential of the organic product market in Nordic countries, particularly as consumers continue to shift towards sustainable and environmentally friendly options," noted the Vietnam Trade Office in Sweden.

Vietnam, with its tropical climate and fertile soil, is well-suited for cultivating a wide array of organic agricultural products, including tea, coffee, cashew nuts, pepper, coconut, vegetables, fruits, and herbs. These products have already garnered international recognition for their exceptional quality and unique flavors.

However, to thrive in this market, Vietnamese businesses must meet requirements such as EU Organic Certification and adopt production processes that ensure environmental protection and labor safety.

To successfully penetrate the Nordic organic market, the Vietnam Trade Office in Sweden recommends a focused strategy.

First, a sustainable and transparent supply chain must be built.

Second, Vietnamese businesses need to clearly identify their target customer base in the Nordic region.

Third, the Nordic region is a market where brand value is very important. Businesses need to build a strong brand based on organic and sustainable values, with marketing activities focused on brand storytelling by leveraging traditional and cultural elements in their narrative.

Fourth, participating in international trade fairs on organic products and food in the Nordic countries will help Vietnamese businesses promote their products, connect with partners, and learn about market needs. Fairs such as BioFach (in Germany), Nordic Organic Food Fair (in Sweden), and Organic Denmark are important events for penetrating this market.