The number of mobile phone subscriptions in Vietnam as of the third quarter of 2021 stood at 123 million, up 0.88 per cent over the same period last year. Of these, the number of smartphone subscribers was 90.3 million, or 73.4 per cent of the total, up 9.03 per cent year-on-year.
Many smartphone manufacturers and retailers have faced difficulties from social distancing and quarantining, and have sharply reduced prices to stimulate demand. Four of the top five brands imported into Vietnam saw falling growth during the second quarter of this year compared to previously.
Vietnam is the 10th-largest smartphone market in the world, with more than 61 million users, higher than Asian countries such as the Philippines (41 million), South Korea (39 million), and Thailand (38 million), according to figures from Statista and NewZoo.