Samsung Electronics remained the top smartphone vendor in Vietnam in the first quarter of 2026, capturing 26% of the market, according to the latest data from Omdia.
A notable shift in the rankings saw Apple fall to third place, despite maintaining a 20% market share—the same level recorded in the fourth quarter of 2025. Meanwhile, OPPO climbed to second place with a 21% share, up three percentage points from the previous quarter.
Xiaomi ranked fourth with 18% of the market, gaining one percentage point, while Vivo held fifth place with a 4% share.
Across Southeast Asia, smartphone shipments declined 9% year-on-year in the first quarter, totaling 21.6 million units, according to Omdia.
Vietnam and Malaysia saw market contractions of 12% and 19%, respectively. Omdia attributed the downturn largely to a sharp decline in demand for smartphones priced below $200—a segment that represents a significant portion of consumer demand in both countries. Shipments in the low-cost category alone fell by more than 30%.
Industry analysts warn that ongoing price volatility and supply chain pressures are likely to persist, with manufacturers facing rising component and production costs while consumer purchasing power weakens amid increasingly expensive devices.
Google translate