Thai Nguyen officially launched its provincial product store on the e-commerce platform Shopee on January 7, marking a pioneering step in the province's e-commerce development strategy.

As Vietnam's first province to implement a product store model on an e-commerce platform, Thai Nguyen is creating significant and breakthrough opportunities for e-commerce. This initiative allows businesses, cooperatives, and product owners to promote, introduce, and sell their products online.

The product store is designed as a "one-stop-shop" online, enabling consumers to easily access and purchase the province's signature products.

The locality aims that by June 30, 2025, 100% of local businesses and business households with potential products will establish and effectively maintain online sales channels on e-commerce platforms.

By November 30, 2025, Thai Nguyen's provincial store will be fully operational on e-commerce platforms.

In 2025, the province aims to export local products to the international market through e-commerce platforms, with a focus on the ASEAN market.