With its rich cultural heritage, distinctive natural landscapes, and strong local leadership, tourism industry of northern Tuyen Quang province has achieved impressive progress, positioning the province as one of the most attractive destinations in Vietnam’s Northeastern region.
According to the National Statistics Office of Vietnam (NSO), in September 2025 alone, Tuyen Quang welcomed 323,452 visitors, including 35,452 international and 288,000 domestic tourists. The total tourism revenue for the month was estimated at VND860.2 billion (nearly $32.7 million) of which VND146 billion came from international visitors and VND714.2 billion from domestic travelers.
In total, during the first nine months of 2025, the province received over 2.97 million visitors, achieving 82.8% of its annual target — including 388,474 international and 2,591,274 domestic tourists. The total tourism revenue for this period was estimated at over VND8 trillion (nearly $304 million), including VND1.6 trillion from international visitors and VND6.42 trillion from domestic ones, equivalent to 85.2% of the year’s plan.
In October 2025, Tuyen Quang’s tourism sector continued to receive a series of prestigious regional and global awards, affirming its rising position on the international tourism map.
On October 13, the Dong Van Karst Plateau UNESCO Global Geopark was honored by the World Travel Awards (WTA) as Asia’s Leading Cultural Destination 2025, while Panhou Retreat Thong Nguyen (Tuyen Quang) received the title of Asia’s Leading Green Resort 2025. These distinguished awards recognize destinations that have made outstanding achievements in preserving local culture and promoting sustainable tourism development. Winning such honors is seen as a “brand passport,” opening new opportunities for the northern mountainous province to promote its tourism image to international audiences.
On October 17, in Huzhou City, Zhejiang Province (China), the United Nations Tourism Organization (UN Tourism) announced the list of “Best Tourism Villages 2025.” Among the honorees, Lo Lo Chai Village, Lung Cu Commune, Tuyen Quang Province, was recognized as one of the Best Tourism Villages in the World 2025.
This recognition followed a rigorous evaluation process based on strict criteria for nature conservation, cultural preservation, community development, and sustainable tourism. The honor bestowed upon Lo Lo Chai Village is not only a source of pride for the highland communities but also helps elevate the image of Tuyen Quang as a friendly, distinctive, and innovative tourism destination.
According to Mr. Nguyen Trung Ngoc, Director of the Department of Culture, Sports and Tourism of Tuyen Quang Province, “The two consecutive international awards are clear evidence of Tuyen Quang’s right direction in developing green tourism that links economic growth with the preservation of cultural and ecological values. This is also an important driving force for the province to continue investing in and unlocking the unique potential of the region after its administrative merger.”
The remarkable achievements recorded in the first nine months of 2025, along with the prestigious international awards received in October, have affirmed the new position of Tuyen Quang on the global tourism map — a destination that feels ‘both familiar and new’ amidst the majestic mountains of Northeast Vietnam.
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